Marijke Goeting

I’m a researcher, writer and editor with a back­ground in graphic design, art and media theory.
I teach media theory to students of Design Art Technology and Graphic Design at ArtEZ University of the Arts in Arnhem. I have lectured at Radboud University Nijmegen, Utrecht University, University of Nottingham, University of California Berkeley and Technische Universität München and published papers on digital media, algorithms and computer vision. In 2022, I obtained my PhD. My dissertation ‘Fast, Fluid, Fragmented: Art and Design in the Digital Age’ is published by ArtEZ Press. My latest book, Algorithmic Imaginations: Critical Reflections on AI in Art and Design Practice, explores the role of machine learning within creative practices.
Books
Algorithmic Imaginations
Algorithmic Imaginations: Critical Reflections on AI in Art and Design Practice, ArtEZ Press, 2025.

Algorithmic Imaginations explores artificial intelligence through the lens of art and design practice. This book asks how artists and designers can play an active, critical role in shaping our understanding of its possibilities and limitations.

The book investigates how AI relates to human imagination, creativity, and embodiment, as well as to social inequality, other life forms, and ecology. Steering away from hype and mystification, Algorithmic Imaginations centers on situated experiences, perspectives, and practices from the field of art and design.

Bringing together written contributions, recorded conversations, and visual explorations, the publication invites students, practitioners, and researchers to reflect on the presence of AI in their own work. How do different generations of makers approach this technology? What kinds of questions—and forms of imagination—are needed to reimagine our future relations with machine intelligence?

With contributions by Siri Beerends, Vera van der Burg, Sofia Crespo, Marco Donnarumma, Marijke Goeting, Lauren Lee McCarthy, Maaike van Neck, Soyun Park, Anna Ridler, Pilar Rosado, Nikola Scheibe, Casper Schipper, Philipp Schmitt, Lukas Völp and Sabine Winters.

Fast Fluid Fragmented
Fast, Fluid, Fragmented: Art and Design in the Digital Age, ArtEZ Press, 2022.

What does it mean to be a designer in the digital age? Today computers process data at incredibly high speeds, while algorithms automatically filter and analyse information, and software generates images from code. No longer fixed, well-defined artefacts, images are increasingly becoming automatically generated, interactive and fluid entities that are less directly the product of human handwork and more the result of complex machines and computer programs.

In Fast, Fluid, Fragmented I examine the nature and cultural effects of media and technologies that are crucial for the design of visual communication today: digital imaging, algorithms, computer vision, big data and high-speed computation. I analyse how contemporary works of art and design have reflected on, experimented with and imagined different ways of dealing with these technologies and their cultural effects. In so doing, I identify different approaches that artists and designers can take to engage critically, thoughtfully and alternatively with the digital tools at hand.

Lectures (selection)
‘AI Could Do That: Towards a Critical and Technologically Literate Art Education’
Future Art School: (Un)Learning Practices, Studium Generale, 2023.
Panel Discussion, Proto Innovation Day
Perron038, 2023.
‘The Formless Universe of AI-generated Imagery’
TheHmm, at Collectie De Groen, 2023.
‘Reflections on P(h)D Research in the Arts’
Art Research Work Conference, 2021.
‘Designing Visual Communication in the Age of Digital Fluidity, Automation and Speed’
OSK, Utrecht University, 2019.
‘De kunstmatige blik’
symposium Kunst, Wetenschap en Techniek, Radboud University Nijmegen, 2019.
‘Seeing the World Through Machinic Eyes: Reflections on Computer Vision in the Arts,’
VISART, European Conference on Computer Vision (ECCV), München, 2018.
Exhibition opening lecture ‘De kaart en het gebied’
exhibition Hans Vijgen, Latitudes Part 2, 38CC Delft, 2017.
‘De mens in de machine’
Radboud Reflects Het einde van de kunstenaar, Radboud University Nijmegen, 2017.
‘Van tool naar tekening’
The Big Draw, Lux Nijmegen, 2016.
‘The Fluidity of the Digital Image in Contemporary Design’
The Image conference at University of California Berkeley, 2015.
‘Between Computer Vision and Human Perception: Subversive Design Strategies,’
Cultures of the Copy conference at Nottingham Institute for Research in Visual Culture, University of Nottingham, 2015.
‘From Me to All of Us, and Back Again: Algorithmic Feedback Loops in Contemporary Art’
at 20x20, Nijmeegs Ontwerp Platform, Lux Nijmegen, 2015.
Articles (selection)
‘AI Could Do That: Towards a Critical and Technologically Literate Art Education’
APRIA Journal, 16 May 2024.
‘Through the Time Barrier: Art, Design, and Our Changing Sense of Time in the Digital Age’
APRIA Journal, Vol. 3, No. 2 (2021), pp. 35-50.
‘Seeing the World Through Machinic Eyes: Reflections on Computer Vision in the Arts’
pp. 653-670. In: Leal-Taixé L., Roth S. (eds.) Computer Vision – ECCV 2018 Workshops. ECCV 2018. Lecture Notes in Computer Science, vol 11130. Springer, Cham.
‘Digital Fluidity: The Performative and Reconfigurable Nature of the Digital Image in Contemporary Art and Design’
pp. 27-46. In: The International Journal of New Media, Technology and the Arts, Volume 11 Issue 4 (2016). DOI: 10.18848/2326-9987/CGP
‘From Me to All of Us, and Back Again: Algorithmic Feedback Loops in Contemporary Art’
The Journal for Art Theory and Practice (2014), pp. 169-188. DOI: 10.15597/17381789201418169
Education
2014 - 2022
PhD Radboud University Nijmegen & ArtEZ University of the Arts, on a Doctoral Grant for Teachers by NWO, Dutch Research Council. PhD defence April 11, 2022.
2009 - 2012
Research Master Art and Visual Culture, Radboud University Nijmegen. Graduated Master of Arts (MA) cum laude, August 31, 2012.
2008 - 2009
Pre-master Art History, Radboud University Nijmegen
2002 - 2007
Graphic Design, ArtEZ University of the Arts, Arnhem. Graduated Bachelor of Design (BA), January 26, 2007.